Is your brand ready for what's next?

The Brand Pressure Index™ scores your brand against what's coming: a sale, a raise, a new owner, a new CEO. It gives your brand a defensible, data-driven score that shows what's at risk before you make a move.

Pressure makes or breaks every brand.

The same ten dimensions don't matter equally in every moment. Pick the moment your company is navigating to view the weighting.

Example reading 24/40 · Under Pressure
1–4, scored on evidence Broken Exposed Holding Strong
Weighted 1.5× for

Meet your brand's 10 dimensions.

Ten dimensions cover the full surface area of brand risk: message, operations, architecture, culture, infrastructure. Each is scored against observed evidence with recommended action items to improve your index.

How the score reads.

0–15
In Crisis
The brand is working against the company. In a transition, it's urgent.
16–24
Under Pressure
Real vulnerabilities costing credibility or speed. Several dimensions need work, and the order matters.
25–32
Stable but Exposed
A foundation exists, but real gaps show. Fix the two or three that matter most for the moment.
33–40
Pressure-Ready
Strong shape. Minor tuning, not structural repair.

Each BPI readout comes with a list of action items to move your brand's score.

Who the BPI is for.

Built for
Mergers & acquisitions
Leadership changes
Post-raise go to market
Market pivots & expansions
Family-owned successions
Not built for
Ego validation (hard conversations only)
Pre-seed startups (go sell stuff)
Another strategy deck (let's take action)

Is your brand ready for the moment that tests it?

The BPI is a four-week scored diagnostic. Reach out to see whether it's the right instrument for your pressure moment.